PPC Campaign Not Profitable? Maybe Your Landing Page Is Crappy Like Mine Was!

Founder of SEO REvolution

You have heard it before from other internet markering consultants like  Jerry West , test your keywords by running Google Adwords campaigns. So I listened and took action. After anaylzing several of my campaigns, with SEO Revolution, Jerry West, he was quick to point out and teach me why so many of my PPC campaigns were not performing so well.

First of all, you need to make sure that you are using keyword(s) that specifically sell for your offer (your product). Next, take a look at the landing page that you are driving traffic to. Are you giving them a reason to make the purchase? Are you showcasing the best selling products. Do you really understand what drives or motives your potential customer to make a purchase for  this item?

Most likely you are not selling a product that meets their minimum basic needs like, food, clothing or shelter. Once a person's basic needs are meet and they have money left over to spend, usually they make a purchase based on want….which is driven by emotion.

Figuring out the emotion your potential customer must feel to make a purchase means you must understand their pain or their reason for the emotion. Evoke this emotion with good sales copy and a strong call to action.

Basically, send them to a landing page that matches with the term they typed in the search box and give the customer what they want  and tell them that they need it.

So now I am ready to take the advice of Jerry West and start de-crappifying my landing pages and  make my PPC campaign more profitable.

Jerry also recommended that I download his "Kitchen Table Copy" for Designing Landing Pages and study that before I get started tweaking my landing pages. So, I gotta go do that right now. If you would like to join SEO Revolution, take it from me, you will get tested and proven SEO information along with great tools for a low monthly membership price and Don't Risk Getting Banned by Google, join today!

Thanks Jerry,  Freddie and I are glad you are coaching us and are are proud to be members of SEO Revolution….wished we had joined sooner.