Between 2002 and 2007, according to data from the Census Bureau: women created almost twice as many businesses as men. Does this data surprise you? Over the last decade the number of women in business becoming leaders has been rapidly growing and is expected to continue.

As a woman business owner, this doesn't surprise me. I have mentored a number of women in business who are leaders in the corporate world and have personally coached many successful CEOs. As I think about the talents, skills and knowledge of these women, I try to separate them from the men and attempt to distinguish the differences between the genders that may make one exceed the other. Male versus female for business leaders, which is better? I have decided that this not a fair perspective to address, as I have coached both men and women that have been successful in business leadership.

So if it is not a gender thing, what is the reason for the number of women in business who are leading and succeeding in today's environment?

Is it opportunity? Is it education? Is it attitude? Maybe we just have something to prove? Or does gender really matter or it is what is within the heart that drives us all?

If you polled 100 different women and asked them the question, what is the catalyst for your success? You may very well, get 100 different answers. Possibly 99.

Maybe if we dig deeper and asked what are the top 10 influences that attribute to your success as a woman in business, we could find some common ground.

For me, it would be:

1. Mentors
2. Opportunity
3. Wanting more for my family
4. Creativity
5. Leaving behind a legacy for my children to carry on
6. Lifestyle
7. The sheer enjoyment of work
8. The challenge of surpassing previous efforts year after year
9. The excitement of incorporating new technologies
10. Helping others around me succeed in their goals, by teaching, training and sharing what I have learned.

In conclusion, with the month of March being designated as Women's History Month, I would like for all women in business reading this to take time to examine what has influenced them throughout their role as a business leaders. Write those things down and find other women that you can challenge and mentor. Do this not for monetary gain, but for that intrinsic feeling that will empower you as a person.

After all, that is what great leaders do, pass it on. Your thoughts?

Please contact Joyce Brister if you would like for me to be a guest blogger for your Business related or internet marketing related blog. With over 30 years of marketing experience, I have expertise in writing about a variety of subject from SEO to social media, as well as, business start-up advise and hot trends in E-commerce marketing.

Last week the team of Internet Consulting Now visited Orlando, Florida for the Internet Retailer Wed Design and Usability Conference. One of our goals was to speak with e-commerce business owners and find out what effect Google's Panda update had on their rankings. Shockingly, one of every five person we spoke with has seen negative effects.

One business owner stated, "My Google rankings dropped and my organic traffic fell to almost nothing overnight. After many months of the SEO consultant making adjustments with no considerable results, we fired him. His firm had been doing our SEO for 2 years but without Google love, we could not justify paying him anymore. What do you recommend I do?"

We recommended to this small business owner that he allow us to do an in-depth analysis based on the number and types of links and develop a combination approach of link building moving forward that would look more natural to Google.

For a limited time, we are offering a free SEO and link building evaluation for website owners. To sign up visit www.BristerSEO.com and fill out the short survey and we will be in touch and work with you to get your Google love back.

We look forward to especially working with business owners that have lost traffic and revenue from the Panda update or have niches in a competitive market.

Don't Risk Getting Banned by Google.

Memorial Day was a turning point for me this year. As I was working on some home improvement projects in my backyard, I was thinking about my beloved state of Mississippi and the current condition it was in for small business owners. Throughout the state there has been much devastation due to severe tornados. In the small down of Smithville, just a few miles away, most of their businesses were completely destroyed. In East Webster county their school, where my husband used to be the head football coach, was destroyed. Before that, Hurricane Katrina destroyed the beautiful Mississippi Gulf Coast.

The citizens of Mississippi, even in the face of adversity, have a good attitude. They bounce back. New businesses will spring up or be re-built where old ones were destroyed. Because of pride in their communities, strangers will come and help their neighbors in need. That is the spirit here and it makes the hope and dream of re-building easier.
These thoughts lead to the question, what can I do to help small businesses in Mississippi? What do these busineses really need? What can I offer that can help them turnaround?

In 1982, I received my Business Administration Degree in Marketing from Miss State University. For the past decade, I have studied Internet Marketing and watched small businesses marketing evolve. Basically there are 2 types of businesses:

(1) small businesses with a website (that ranks in Google and other search engines) and
(2) small businesses that do not have a web site and rely on traditional (old school marketing)

What has changed so drastically over the past decade? It is the habits of your potential prospect, customer and how they search for your products, goods, services and information. A decade ago, most people used the phone book or maybe a personal recommendation when looking for a new dentist, doctor, lawyer, plumber, electrician, accountant and etc. Today fewer people have land lines in their homes and rely on cell phone technology. As the price of the personal computer has dropped with the advancement of technology most households have internet packaged in with their other utilities like cable television.

Although it would be foolish to say everyone has a mobile phone and internet in Mississippi, you may ask the question:

"Does my potential prospect most likely have a mobile phone and internet?"
"If not, would they be planning to purchase these things in the future?"
"How would I need to change the current way I am spending my marketing dollars to reach potential consumers (with cell phones and internet) locally?"

Good questions? What is your answer? What is the solution?

I recommend that you seek the answers to these and other questions you may about marketing your business locally by getting in touch with, Internet Consulting Now. Whether you have a website or not, sign up for their free 30 minute consultation to find out how to increase your marketing reach and expand your business growth in 2011 and beyond. Marketing on the Internet is the solution for small businesses in Mississippi and it is not going away.

Some of you reading this know me personally, so you know my children are my joy. Yeah right, so this post is going to involve considerable bragging about my daughter and how awesome she is, however, I will try to incorporate a lesson here for those of you that have kids and wish to help them find their destiny, their dream career.
My daughter's name is Mandy Brister and ever since I can remember she has loved animals. She has a magical way of connecting with them, training them and even caring for them when they are sick and nursing them back to health. Over the years we have had many pets, horses, rabbits, cats, dogs. Her dad and i noticed her special gift early on and in elementary school she wanted to be a veterinarian when she grew up. As she grew older and began college, she had some challenges choosing a major and decided against becoming an veterinarian. She looked at Accounting, Business and Marketing as a possible career field and now she is a little less than a year away of completing her Business Administration degree.
She is very ready to graduate and has already started her own business, called My Rascal Puppies. During the first quarter of the year she did research and came up with a plan. She worked to build a store to sell her English Bulldog puppies and then added a Word Press blog. About a year ago, she had purchased a English Bulldog puppy (Darla) and with that experience fresh on her mind, she worked hard to have all of the elements on her site so that it would be user friendly for anyone to visit that was interested in acquiring an English Bulldog puppy for a pet. At My Rascal Puppies you can find plenty of pictures of each English Bulldog puppy she has for sale (adoption), as well as videos. The videos are especially nice because you can tell more about their confirmation as you see then run and play with other puppies in their litter.
Other important features of the business include the warranty, guarantee, purchase process and shipping arrangements. It is all spelled out, because she understood that when you are purchasing a high quality purebred English Bulldog you are going to have questions.
In a perfect world, everyone would be honest however she has already learned horror stories of scammers (posing as breeders) on the internet, posting puppy pictures and offering English Bulldog puppies and accepting deposits via wire transfers and never delivering the dog. Isn't that horrible? She wanted to make sure that when someone visited her site that her contact information, both email and phone number would be there so that prospective puppy buyers can speak with her in person. She is also verified by Next Day Pets so that visitors to her site can see she has an established, credible business.
English Bulldogs are a special breed of dog, they sometimes get lonely when left alone for long periods of time so she developed an application process to find out about the lifestyle of the prospective buyer so that her puppies will only be placed in homes where they will receive the highest degree of love, care and attention. Yes, was developed from her passion and understanding of the needs of an English Bulldog. She also has continuing education and training materials available for proud Bulldog owners to raise the puppies to healthy and happy adult dogs.
She is very serious about the early care of each litter of puppies such as: hygiene, diet, exercise, play time, socialization, health, vaccinations and regular veterinarian visits. All of this is very time consuming and laborious for most people, for her it is a joy. She keeps a journal of each puppy and charts their growth and other vital information to share with the new owners.
For most young people it can be a struggle to start their own business and especially one they will be passionate about for a lifetime (something they look forward to each day.) As a parent, it is so rewarding when you know they have found "it", the dream that has become the reality, the job that they were born to do. It is really a happiness and peace of mind that is difficult to explain.
In closing, I would like to say, be patient with your children as they evolve to adulthood and discover the many opportunities that life has to offer in the way of careers. More often than not, they may change their minds many times and when they find their destiny, their will be a joy on their face, a spring in their step and a song in their heart like you have never seen before.
As a parent you may think, what more is left for me to do? Is my job done here? Of course not, just do like I do and start bragging to everyone about their accomplishments. And so, this post would not be complete, if I don't share with you the beauty and championship of some of Mandy's English Bulldog puppies…enjoy and wishing you the best for your business, and your children(s) businesses too!
Meet the pups, Samantha, Judson, Lexi, Alexia, Carlos and last but certainly not least Julie.

For those of you that I have privately coached, consulted with, mentored or maybe we have even been co-workers or friends through a business connection with StomperNet, an internet marketing membership site, I wanted to announce publicly that I am no longer employed by Stompernet. For the past three years I have literally come in contact with hundreds, possibly thousands of fantastic internet marketers via my role with StomperNet, as a business coach and internet marketing consultant.

In fact, I really wanted to send each and every one of you a personal message to let you know and when I started to do that, I became overwhelmed with all of the clients that I have worked with over the past three years. Wow, and what a privilege it has been to work personally with all of you… and to watch you set and achieve goals, implement new business strategies, discuss keyword research, link building article marketing, Facebook, Twitter and that is not even the half of it.

So I hope you will forgive me for not writing each and everyone of you (that have had a profound impact on my own personal and business growth) and saying my brief goodbyes here on my own public blog…

I will still be a part of Stompernet, as an apprentice, a member, and I think that will be pretty cool, kinda like the old days. I will shooting off at the mouth here on the blog, from time to time…and so I hope that you will subscribe to my blog and that way we can still remain "connected" in a very Web 2.0 way.

I have updated my contact information on my blog in case someone needs to reach me privately, as well. I would like that very much because I really hate goodbyes.

I have "some things" in the works that I am collaborating on with the great and wonderful, Freddie Brister, my article marketing guy and husband. And so please stay tuned for Joyce Brister 2.0

Kind Regards,

Joyce Brister

http://www.MyArticleMarketingGuy.com

myarticlemarketingguy@gmail.com

P.S. Thanks again for what you have meant to me and "Don't let anyone steal your dreams."
P.S.S. I would also like to thank those those that mentored me, it meant alot. Here's my list (in no particular order):
Andy Jenkins, Brad Fallon, Dan Thies, Leslie Rhode, Jerry West, Andy Edmonds, Sherman Hu, Dave Taylor, David Bullock, Don Crowther, Bill Crowther, Eric Shannon, Chris Watson, Vin Montello, Jayne Hallock and many other Faculty, Moderators and Staff.

If you search this question, "What is link building?" you will find there are a number of definitions out there from many different sources. If you own a web site and don't know what link building is, I suggest you stop right this moment and do that before you read another word on this page.

Ok, so by now you may realize that there are many different levels of link building and many different perspectives of link building. Understanding all of this can be daunting, especially if you are new to link building concepts.

Many website owners dig in and do their own link building before they even understand which keywords will bring them the most revenue if they were ranking on the first page of the search engines. After 3 years of working one-on-one with internet marketers, I have seen this to be the most common mistake, as well as, the most costly mistake that any marketer can make.

So understand if you get this wrong, you are going to waste a lot of time, money and other resources from here on out. It all starts with keyword research and getting that right before you even have a linking campaign. I recommend you work with an internet marketing consultant for relevant keyword discovery.

There are many different ways to gather this keyword information. On my next post, I will share some of those tips from the service I use, to do my own link building campaign .

I have a million reasons why I use them and they are all backlinks

You may ask, what does the BCS Championship football game have to do with internet marketing? Well, I am glad you DID ask! It is the one time a year that the family gathers around the tv to watch the big game. My family consists of internet marketers and we are all football fans. It is both of those things, football first, then internet marketing, that are our shared passion.

This blog post is a tribute to football and all the many principles we have taken from that wonderful game and used them over and over in our own businesses, that have sustained them and allowed them to grow.

Before internet marketing, my husband was a football coach for 25 years and being the coaches wife, we learned many valuable lessons together.

We have learned to word hard, practice the basics, develop strategies for different situations, have a winning attitude, keep others on the team motivated, and be thankful for those that helped you along the way.

Having a passion,  a dream, something larger than you can do on your own,  is really what teamwork is all about.

Tonight, my family will join together to watch the 2011 BCS National Championship to watch Auburn and Oregon fight to the bitter end.  There will only be one champion.  That is how it should be.  I am reminded of and old saying my mom used to always repeat, "There's only room at the top for one."

That is what makes the preparation so demanding, if it were easy, everyone would be doing it. It is the same with internet marketing or any other business model you are involved.

So, I am going to sign off for now, I have listed all of the latest Auburn BCS  National Championship t-shirt and all of the Oregon BCS Championship gear at my e-commerce store and there is only one thing left to do…log out of the computer and watch the game.

Good luck to football fans and internet marketers everywhere. I hope you win!

Go Tigers!

Go Ducks!

Joyce,

Thank you for all the information. It was nice speaking with you.

I look forward to working with you,

Renee L.

Hi Joyce,

Thank you so much for taking your time to speak with me. It helped a
great deal and I am thinking a lot about what you said. I am watching
the Keyword video now, and will analyze everything tonight and tomorrow. I
will get back to you after that to see about settiing up coaching.

Again thank you.

All the best,

Joe

Hey Joyce,

Hope you arrived home safe (if you are home yet).  I just wanted to thank you for looking out for me at Live 10.  It was really great to meet you, Freddie and everyone else.

Thank you again for everything and I look forward to talking soon.
Tom