Most of the marketers I speak to are looking for cost-effective ways to make additional sales in their marketplace. The question is which marketing strategy would give them an edge in their niche?

Are you using email marketing as a business growth strategy? I like to share a few easy email tips that can drive home stronger results for your campaigns.

1. Encourage Sign Ups:

Make sure you are networking with potential clients and asking them to sign up.
Also capture your online visitor’s attention with a great offer.
Keep the opt-in form simple: first name and email address.
Keep the form above the fold.

2. Provide Valuable Content:

Deliver content that your users will perceive as valuable.
If you are not sure, do market research and a short survey.
Be the online expert in your niche.
Create newsletters as well as sales campaigns.

3. Make a Release Schedule:

Set deadlines for each campaign.
Send 5 emails for each sales event.
Schedule newsletters to be delivered at the same time of the month, so customers will know when to expect them.
Reference your blog, Facebook pages, Twitter and newsletter archives for multiple ways that customers can follow you.

4. Get the Customers Talking:

Include a “Tell a Friend” button and open content to the general public to generate feedback. Basically, let your customer’s network for you, as this will allow you to move up the vertical market.
Use the Facebook “Like” button for promotions to go viral.

5. End The Email Message the Right Way:

Add a “P.S.” section, since it stands alone and draws in the reader’s eye.
Do not to end with a “sell technique.
Give them a direct call to action.

6. Have a Contest:

Use email marketing to promote contests and events that you are having on your blog or Facebook pages.
Announce the contest winners in follow up email, along with pictures of the winners, testimonials and comments.

Who do I use for my email marketing solution? iContact, because it is easy to use. June is a great month to get started, because they are having a special promotion that can save up to 30% on email marketing.

If you are not sure, you may want to sign up for their 15 day Email Marketing Free Trial
.

Get started today and make more money by jump starting your email marketing strategy!

Cheers,

Joyce